DUAL CONVICTIONS

 

Raised into affection for bicycles, motorbikes and automobiles, the actions displayed by the automotive industry have certainly been lively. Having witnessed the shift of paradigms in the lead of product development – from engineering, to marketing and on to controlling in the nineties, followed by the innovative peak of alternative drivetrain development and finally on to the current redefinition of individual mobility in general – this journey has been a ride. 

 

THE CONSUMER IS NOT TO BLAME

 

By promoting the desirability and prestige of large and heavy vehicles equipped with multiple convenience gadgets throughout all segments, the consumers’ focus on careless ways of commuting accompanied by little ecological conscience comes as no surprise.

The spread of automotive excess is contradictory to any sustainability goals and has not helped the image of the automobile amongst the more deliberate parts of society.

 

Alienating products from a functional approach to mere status documentation displays a short-sighted lack in concepts for economical and environmental solutions by parts of the industry.

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LEADERS BY EXAMPLE

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The fascination for the tradition of exciting transportation tech and the enthusiasm for individual mobility by means of

speed and grace must be relocated within the shifted parameters of the general role of the automobile.

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THE VINTAGE INDUSTRY

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Preserving analog quality, the romantic niche is most likely to survive. Eventually, there is nothing more sustainable than keeping an automobile running through time. Improving and reusing material is a highly underestimated aspect of efficient product cycles.

 

This ambition has been echoed by various niche brands, providing state of the art in standards for vintage engineering with special projects and limited editions, rebuilding iconic cars of the past with e-power drivetrains and updated and upgraded colour and

trim concepts.

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THE SCIENTIFIC APPROACH

 

Collaborative efforts by engineers, visionaries and designers take an important stand against the occasionally alliance of some leading manufacturers, the mineral oil industry and politics.

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THE TUNING INDUSTRY

 

Finally, there is the tuning industry, that has always proven well in advanced engineering as in sustainability by optimizing and individualizing vehicles in their performance, emissions, endurance and lifecycle, aside production quantities and employment numbers.